From the US broadcast to Europe, “Saturday night live” could make you think to the so-called unsuccessful show of Gad Elmaleh. For passionate about communcation, that’s the new way to call a public relation action.
Be it “Saturday night live” or “night live marketing”, the term refers to an action that directly involves consumers. A new wave of consumers for instance might invite artists (singers) at their home and organize a concert for an entry price far less expensive than a real concert organized by a PR agency.
Audit consultant PwC would call it the sharing economy, but I think the term “Saturday night live” remains more original! 🙂