The Valentine’s Day

I have spent the week-end hearing this question several times: what will you do for the Valentine’s Day? Day D-3 … and the day shall come. On my side, I asked some people what they think about this day. Let us not talk about its origin …So here are some answers I received… For some of them, … More The Valentine’s Day

What do brands like best about impactful people?

Before continue reading, please keep in mind that an impactful person is not necessary a rich or a famous person. People tend to confuse both. Have you ever met someone who gets the attention on him/herself without doing anything special? Don’t get me wrong, I am not talking about this handsome and sexy man or … More What do brands like best about impactful people?

Saturday night live: another name for marketing events?

From the US broadcast to Europe, “Saturday night live” could make you think to the so-called unsuccessful show of Gad Elmaleh. For passionate about communcation, that’s the new way to call a public relation action. Be it “Saturday night live” or “night live marketing”, the term refers to an action that directly involves consumers. A new … More Saturday night live: another name for marketing events?